![]() The limitations of bulk messaging via the API With auto-replies or chatbots, customers will always get a quick reply to their questions or remarks. □ Read more: How to use WhatsApp Business with multiple users Automate answering messages with auto-replies and botsĪnother way to manage an influx of incoming replies to your bulk message is using automation. With a tool like Trengo, you and your team can manage all incoming answers in a shared inbox. If you’re sending out a message to 800 people at the same time, you’ll most likely get a lot of replies too. Answer incoming messages with an unlimited number of users The WhatsApp Business bulk message dashboard in Trengo. We’ll get into the cost per message later on in this article. ![]() On the right, you can see the cost per sent broadcast message. The dashboard displays the status of the bulk message (sent, scheduled, sending, or failed). Monitor your bulk messagesĪfter your broadcast message has been sent out, you can keep a clear overview of how it’s performing in a dashboard (see image below). You can either decide to send a bulk message on the spot or schedule it to be sent out at a later moment. ![]() Make sure recipients have at some point opted-in or are existing customers. However, this does not mean you should just spam a list of random contacts. With the regular app, customers need to have you saved as a contact in order for you to be able to send them a bulk message. □ Related: Learn more about messaging limits Reach customers who don’t have you saved as a contactĪ huge plus of using the API is that you actually get to reach your customers. This amount starts at 1000 customers and scales based on your phone number status, quality rating, and how often you initiate conversations with unique customers. WhatsApp Business accounts can send a bulk message to up to at least 1000 recipients per day. Send a bulk message to at least 1000 recipients a day Mid-sized and large companies are better off using the WhatsApp Business API.īefore explaining how to set it up, we’ll get into the possibilities and limitations of the API. Everything you can do with bulk messaging via the WhatsApp Business APIĪs I said, the regular WhatsApp Business app works just fine for small companies. The list will automatically be saved, meaning you can send more broadcast messages to the same list later on.
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